Advertising Case Study

Home Improvement

Trusted By
by Shane Hostetler in Building Your Local Business

Company: JN Construction

JN Construction is a family owned and operated construction company with over 20 years of experience in all areas of construction including local, residential, and commercial construction, interior and exterior.

Marketing Goals:
• Increase awareness and sales for roofing and home exterior
• Capture restoration work through calls for roof leaks

Ad Development:
• High Quality Photo » emphasis on roof, better recall
• Minimal Text » emphasis on photo, logo, and coupon offers
• Attractive Coupon Offer » Creates a call to action for roof services

Results: Advertiser received multiple calls first issue, accomplishing marketing goals, including roof repair and restoration work

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