Coupons Change Buying Habits

Plain and simple: coupons change buying habits.

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by Shane Hostetler in Building Your Local Business

If you already offer a great product (service, restaurant, retail), a coupon increases the value of your product to the consumer. You don’t have to offer a coupon forever, you don’t have to offer a coupon to everybody, and you don’t have to offer a coupon everyday; but if you offer something to the right consumers, you are more likely to grab market share from a competitor.

Did you know that 83% of consumers have made an unplanned purchase based on a promotion or coupon? Furthermore, 92% use coupons, 96% of millenials use coupons, 81% use coupons regularly.

 The numbers don’t lie. Coupons change buying habits.

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