When Shelley Rush received a broach from her grandmother at a young age, she knew that it would always carry a special place in her heart, “It still reminds me of her. It isn’t an extraordinarily expensive piece, but the sentiment adds more value than a hefty price tag ever could.” Fast forward 15 years, Shelley was in her early 20s when she met and later married Randy Rush. Looking toward their future together, Randy and Shelley both knew they wanted to be their own boss. Randy’s father had owned a successful local business in town for years. Seeing his accomplishment helped shape the couple’s dream to own their own business.
Starting a business wasn’t easy, but deciding what type of business to start was. Both Randy and Shelley had previously worked in retail and enjoyed their experiences. Taking Shelley’s love of jewelry and blending it with Randy’s experience in the jewelry industry created the recipe for success.
In July of 1991, Randy and Shelley opened Goldrush Jewelers in a 750 square foot space in the Marion Plaza. At only 25, Shelley remembers taking a leap of faith and putting it all on the line, “when we started, we mortgaged the house, I cashed in my 401k, and we worked long hours and second jobs to build our business. Initially Randy was working 80-100 hours each week. He would work his other job during the day, and then come to the store and do repairs at night. There were nights he didn’t get home until midnight.” Fortunately, after only six months, Randy was able to quit his second job to work at Goldrush full time. The business continued to grow, and before a year had passed, Shelley came on full time. Throughout the 90s, Goldrush continued to grow, even though other jewelers in town closed their doors.
With business increasing, Goldrush was quickly outgrowing their current space in the plaza. After moving to another location, Shelley and Randy found the spot to build their stand alone store, just off of 95 on Kensington Place. They have remained at that location for the last 20 years. Limited space hasn’t been the only obstacle for Goldrush to overcome. “Society has become infatuated with screens. Buy an expensive screen today and it’s obsolete in a year. Jewelry is timeless and personal. 20 years from now, that electronic screen will be taking up space in a landfill, but jewelry carries nostalgic memories for generations.The same way my grandmother’s broach reminds me of her loving smile.”
Goldrush still does business the old fashioned way, but continues to adapt to their customers’ wants and needs. With the increased trend in online buying, Goldrush is pleased to introduce their new website. With real-time inventory updates, customers can browse online and pick up their items same day. With the holidays right around the corner, Goldrush is offering the ability to shop from the comfort of your own home, without running the risk of shipping delays or lost packages. Shelley and the team at Goldrush have been using their Facebook following to both engage and educate their customers. To combat a disposable society, Shelley puts it best, “our industry has become so commercialized, but people want more than disposable, cheap pieces. What we do is timeless. It doesn’t have to be a million dollar piece to create a memory.”
Whether you are looking for your next family heirloom, an engagement ring, or a gift for a loved one, give Goldrush a call at 740-389-4952 or visit the Rushes at 482 Kensington Place in Marion or online at goldrushjewelers.net